LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury group, recorded revenue of 4 billion euros in the first quarter of 2009. This marked a slight increase versus the same period in 2008, despite the particularly unfavourable economic climate. Notwithstanding the current environment, Louis Vuitton demonstrated its remarkable momentum with double-digit revenue growth during the quarter. The Group continues to gain market share in the global luxury market.
Fashion & Leather Goods achieved 11% revenue growth in the first quarter of 2009. Louis Vuitton recorded revenue growth in all its geographic zones, with particularly notable performances in Europe, Asia and the US. The first quarter was driven by the success of the Damier Graphite line, launched in 2008, and numerous creations such as the new collections inspired by the collaboration between Marc Jacobs and Stephen Sprouse. Marc Jacobs has continued on its growth trajectory thanks to good momentum in accessories and in licensing. Givenchy has benefited from good sales in ready-to-wear.
In the particularly difficult economic environment seen at the beginning of the year, LVMH has used to its key strategic assets – the strength of its brands, the responsiveness of its organisation, the diversification of its business lines and the geographic balance of its revenue – to its advantage. The efforts to adapt to the current context will continue throughout the year through the strict management of costs and selective investments. Fueled by the talent of its motivated teams, LVMH’s objective in 2009 is to continue to increase its leadership in the worldwide luxury goods market.
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