Continuous growth in the worldwide sales of the girls’ and baby collections has proven that the Nononsense formula is a successful one. With the Fall 2009 collection, we will apply this formula to a boys’ line to round out our product offer and create a brand that offers one-stop shopping for both boys and girls all the way from birth through age 14.

At the same time, we’ve re-focused on our roots so we can bring the brand into the future. Our straightforward approach is at the heart and soul of what we do, so changing our name from No-No to NONONSENSE just makes sense. The new logo reinforces the NONONSENSE way, and we’ve created original icons for each line to strengthen the brand personality.

NONONSENSE Boy consists of a full range of styles including tops, bottoms and outerwear in sizes 98 through 164. A dedicated design team will develop four collections per year, distributed over eight deliveries with different themes per season.

NONONSENSE Baby has been re-positioned and merged into one collection for sizes 50/56 through 80, and NONONSENSE Girl continues to be a market leader with its current formula for sizes 86 through 176. This rounds out the NONONSENSE offer to cover the full range of children’s clothes.

Leaving fussy kidswear behind, we design real clothes with fun twists in the details. The Fall 2009 collection strengthens our commitment to simple design for kids, setting the path for a NONONSENSE future.

It’s NONONSENSE. Big attitude, small sizes.

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