Original California surf, snow and youth lifestyle brand O’Neill announced the launch of ECO’Neill. It will be an innovative collection of sustainable, eco-friendly designs that aims to support the preservation of the environment for generations to come. The newest member of the O’Neill family, soulful roots-reggae artist and waterman, Mishka, supports the launch as he promotes his latest album release ‘Talk About’ on actor Matthew McConaughey’s j.k. livin records. Mishka will be giving audiences a preview of the collection during his album tour starting this week, and will be contributing to the creative process and design of upcoming ECO’Neill styles.

Later this year, he will be featured in related advertising, mobile marketing and social media to support the introduction of ECO’Neill collection hitting stores next spring. ECO’Neill’s SS11 collection includes basic tees, tanks and beanies made from 100 per cent organic cotton, and novelty tees and tanks in 100 per cent organic cotton slub jersey. Board short fabrics will be made from recycled plastic bottles.

O’Neill is one of the leading companies in surf products and apparel since 1952. Surfer Jack O’Neill introduced the world’s first neoprene wetsuit, and to this day O’Neill’s core values are innovation in style and technology.

Image: Mishka X ECO’Neill

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